Bay View Grand

Promoting BVG Cancún on the Mayan Riviera

Grupo Murano, a publicly traded developer with large-scale projects, sought to promote BVG Cancún as the new real estate icon of the Riviera Maya. The challenge was to create an international visual identity that conveyed exclusivity, innovation, and trust; design a comprehensive, high-impact launch for investors and the sector; and achieve accelerated sales in a highly competitive market.

INDUSTRY

Real Estate

Investments

SERVICES

Comprehensive digital strategy

OOH

Public relations

Events

Branding

Web

Fotografía Bay View Grand, Cancún, México

360º Comprehensive Strategy

To position BVG Cancún, a complete real estate ecosystem was implemented.

A minimalist and elegant graphic identity was created, accompanied by a premium website with a UX/UI focus. The digital strategy on Google and Meta Ads generated qualified leads, while OOH campaigns reinforced the presence in the Riviera Maya. In addition, exclusive events were organized with investors and strategic alliances in PR that amplified the project's voice in the sector.

"BVG Cancun not only sells apartments, but also promotes a world-class lifestyle and investment."

Business Results

The launch marked a milestone with record sales in record time.

$140M

Initial sales

In the first month after the launch event, sales of $140 million pesos were achieved.

+1st place

Accelerated sales

BVG led the sales shift in the last quarter and half of 2025.

Brand

Solid recognition

The project became the most talked about in Cancun within the luxury real estate sector.

Awareness

Constant presence

The combination of digital, OOH, and PR generated stable, high-impact awareness in the region.

Web

Exclusive experience

An international, minimalist, high-design site elevated the project's perception of exclusivity.

Brand Recognition

BVG Cancún went from being a project to becoming a benchmark for exclusivity.

Thanks to the combination of digital, OOH, and PR, the brand achieved solid and sustained awareness. The website, with its international and minimalist design, reinforced the perception of exclusivity, while brokers, developers, and specialized media made BVG the most talked-about name in Cancun.