Creata

Position Creata as an aspirational brand

Creata and Creata Living sought to consolidate their position in the premium furniture market, not only as a point of sale, but as a brand linked to design and lifestyle. The challenge was to unify communication between both brands, attract new customers in a highly competitive sector, and build experiences that transcended the digital realm to bring the public to their showrooms.

INDUSTRY

Furniture and interior design

SERVICES

Digital strategy

360 Campaigns

Social media

Audiovisual production

OOH

Events

Promoting Creata Integral

A comprehensive vision enabled multiple fronts to be activated to strengthen the brand.

From campaigns using artificial intelligence that optimized segmentation and conversion, to a digital presence on Meta and Google combined with strategic OOH. The integration of social media, audiovisual production, and podcasts with architects consolidated a complete communication ecosystem.

“With Creata and Creata Living, we show that we don't just sell furniture, but a lifestyle linked to design and inspiration.”

Tangible Results

The 360º approach generated measurable impact and brand positioning.

New

customers

Increase in customers thanks to campaigns optimized with Artificial Intelligence.

Recognition

brand

The combination of digital and OOH boosted Creata's visibility and positioning.

Engagement

social

Videos and content exceeded category benchmarks, generating high organic reach.

Events

successful

High attendance at events that generated networking opportunities and quality leads.

Alliances

strategic

Collaboration with architects through podcasts and activations to strengthen the brand.

Showroom Experiences

The point of sale became a true source of inspiration.

Exclusive events with interior designers, architects, and clients offered gastronomic and networking experiences, transforming the furniture store into an aspirational hub connecting design, lifestyle, and community.